MG25.COM

styleframesny:

Artists: Sebastian Mejia, Miguel Rodriguez
Studio: Studio Diptongo

Info from Mejia: “The biggest challenge of this project was to create the image of a sports channel 24 hours in Colombia, which did not exist.

“The channel is brand new, had no name, logo or programs. Besides the channel image we created the name and image of the other programs.”

styleframesny:

Artist: Jesse Vartanian

Agency: Viewpoint Creative 

Info from Vartanian: “These are style frames for an ESPN Deportes promo. 3D composited into live action footage.”

styleframesny:

Artist: Mark Kulakoff
Studio: Psyop LA
Client: Vitamin Water

Info from Kulakoff: “These storyboards are style explorations for Vitamin Water 2010 Ad campaign. This particular spot was about Will Ferrell and the juju of the Vitamin Water. The narrative was extremely funny. It was a shame it was not produced.”

styleframesny:

Creative direction: Tavo Ponce
Art direction: Juanma Mota, Rafael Merino, Tavo Ponce
Studio: Toch

Info from Toch: “Here you have our last play-and-lost work in the Pitch Game, Canal+’s Channel, specialized in the Champions League. Name of the channel: Canal+ HD Champions League, or in Spanish, ‘Canal+ HD Liga de Campeones’, sic. It was, from our view, well conceptualized (sports qualities related to materials, like Strength-Rock, Agility-Fibre, Grip-Rubber), and well connected to the Brand personality (all materials were flowing from the logotype, like a second skin).”

styleframesny:

Artist: Holbrooks
Agency: Y&R New Zealand, Flying Fish
Production: Blacklist

From Holbrooks: “We wanted to take the material and create a real roller-coaster of imagery and emotion,” commented Holbrooks Director, Daniel Gray. “We wanted to show how Red Cross is brave and committed in their quest to helping those in need.

Holbrooks created a sophisticated look in response to the agency’s brief. The monochromatic tone throughout the film helps convey its serious message while a neutral backdrop makes the Red Cross emblem pop.

“Everyone working on the project was of the same mind for the direction,” said Holbrooks Director Tom Brown, who oversaw the NYC animation team.” 

The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule.

styleframesny:

Artist: Andre “Smatik” Ljosaj

Info from Ljosaj: “The idea behind this project was to create something surreal with an magical experience for Coca Cola.

“We see a bunch of people and animals running on the Coke ribbon through a Coca Cola styled landscape.

“The challenge was to create these styleframes beside my work and find the time to design, modell, sculpt and rig all the elements.”

cauxcollective:

Caux Collective Redirects: Gravitistic

South Korean Designer Jaemin Jaeminlee recently examined the way in which we humans tell the time. Be it digital or analogue, by using clocks, watches and countless other time-pieces, we are constantly aware of exactly what minute is passing, any hour of the day. However, Jaeminlee recognised an unfortunate truth in this informative process. We no longer realise the invaluable significance of each passing moment, instead we simply care what time it is, in order to go about our daily routines.

If you’d like to read more head over to Inspirez, where you can find this post in it’s entirety, including additional images and further links.

darksilenceinsuburbia:

Kate MacDowell. 

Crave, 2006. Hand built porcelain, cone 6 glaze, 3 x 24 x 4 1/2”

Crave (detail).

Website

Via Art From Suburbia