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The Secret to Creativity is the connection between U & I





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Sherpa    |    http://sherpa-design.de

"A Clockwork Orange broaches the issue of the freedom of the individual by using the protagonist Alex. The recipient accompanies Alex through the plot and takes his point of view. He senses whenever Alex acts in a state of free will and he senses whenever Alexs free will is limited. Furthermore in some passages he takes a point of view above Alex as a spectator.

The notices being made in this position are arranged in a subtle visual and typographical staging. The recipient is being tricked. He thinks to be in full control about his way of reading. In fact the typographical staging has control about the recipient and guides him in one’s sole discretion.”

Sherpa focuses on the development, optimization and management of brands in various disciplines such as Corporate Design and Publishing as well as Digital Branding.

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